SMS marketing provides fantastic ROIs for businesses who leverage it in an intelligent way.
Why is this? Lets do a cost benefit analysis on SMS marketing.
Lets say the value of a sale is worth $20 to you.
You have a list of 2000 people to contact, and the response rate is 20% - which means 400 responders.
These 400 responders would be worth $8000 to you.
Lets say the cost of an SMS is 10 cents.
The dollar cost of the campaign would be $200.
Compared with the $8000 of sales generated, this is a great ROI.
If we were to see what response rate would give a break-even for the investment,
this would only be 0.5%. That means given the above economics, any response rate
above 0.5% would be profitable for you – and this is a very low bar for SMS reponses.
Of course the above is only illustrative, and actual results would vary from campaign to campaign,
and depend on a number of variables – such as if the audience is new customers or existing ones,
how often you reach out to them, what kind of message or offer you are sending in the SMS, and how
targeted your SMS is.
Highly targeted messages matched with compelling offers almost always generate
higher response rates than untargeted, bland messages. We will teach you how to create good SMS messages,
as well as test to see what works in Creating Good SMSs article.
Very importantly, setting up and managing SMS campaigns are very quick and easy
with our SMS Marketing platform. As we all know, time is money, and your time is very valuable.
With our easy to use platform, you can load in your list of contacts, and send messages out to them
in minutes. We also do tracking and analytics for you.
Contact our sales staff now and we will provide
a free consultation to you on how you can leverage SMS marketing to increase your sales.
IntenseDMC Newsletter Sign up now!
Sign up to receive all the latest news about e-mail marketing and IntenseDMC