E-Mail Marketing, cost effective way to marketing success
Email marketing has been in force since around 2002. SPAM is a major road block in email marketing. You must have received one of those
viagra or similar emails in your inbox. These illegal spamming causes' major headaches to service providers and clients who require
genuine email marketing. The good thing is that the industry has not shut the doors to genuine marketers. The key is to follow the
guidelines set by the industry and make sure your list is genuine and collected with permission of the recipients in your list.
There is no point in spamming random email ids
There is no point in spamming random email ids with your marketing message. It is important you only send to a targeted group who
would be interested in your email. Otherwise they are just going to click the SPAM button the moment they see your email subject.
That being said, once you have a clean, legal list of recipient list, you are all set for a campaign that is ought to bring you
great results. Remember, spamming is just an easy way to get yourself into trouble.
Email marketing is better ,
when compared to just online ads. It helps you to run campaigns and track and follow up on leads. It is
targeted to your select group and they are keen to hear what you have to say. A good EDM, a great Email subject line and a great
offer to your clients is bound to bring in leads.
Email marketing is not always about selling a product or service
. It is always used for announcing events and promotions to your clients.
These may not translate into a direct lead, but a customer reading your message will remember your promotion or event if he is looking
for something that you have to offer. You often see night clubs promoting their weekly events. Customers usually really read them and
might decide to go for it if their favourite DJ is playing on the weekend. Its as good as a newspaper print ad or a poster at your local
bus stop. Only difference, the cost to do this is way more cheaper. And you get your hands on great reports to see the outcome of your
The take away point:
Focus as much, if not more, of your resources and energy on getting a greater response out of your interested/motivated
list members. Do take steps to build your list, but place increased emphasis on quality and the collection of more demographic and preference
information that will enable you to deliver more targeted and personalized emails.